Blitz: rise of heroes
Rise of Heroes is an idle role-playing game where the player assembles a team of heroes to fight enemies and progress through the game world. The game includes an auto-battle system, allowing heroes to earn rewards offline. Players manage team composition, use abilities, and complete campaigns. The focus is on strategy, resource management, and gradual progression.
Screenshots
Case 1
Optimizing app screenshots with A/B testing in Google Play. The goal was to increase downloads and reduce CPI by enhancing the app store page conversion rate.
+48%
conversion rate
+28%
game installs
-22%
drop in CPI
Before
After
Results
A/B testing demonstrated a significant improvement in conversion rates, reaching up to +48%.
This increase was achieved by redesigning the screenshots to align with the preferences of the target audience, rather than replicating competitors’ styles, as was done previously.
The updated approach resonated better with the audience, leading to more effective engagement and higher performance.
Screenshots
Case 2
Optimizing app screenshots with A/B testing in Google Play. The goal was to increase downloads and reduce CPI by enhancing the app store page conversion rate.
+95%
conversion rate
+48%
game installs
-32%
drop in CPI
Before
After
Results
The revised A/B test showed a conversion rate increase of up to +95%.
The improvement was achieved by refining the previous test and adopting a yellow-crimson color palette, which aligns with the killer psychotype of the target audience for the project.
This targeted approach enhanced audience resonance, resulting in significantly improved engagement and performance.
Screenshots
Case 3
Optimizing app screenshots with A/B testing in Google Play. The goal was to increase downloads and reduce CPI by enhancing the app store page conversion rate.
+284%
conversion rate
+133%
game installs
-57%
drop in CPI
Before
After
Results
The latest A/B test delivered an extraordinary conversion rate increase of over 280%.
This result was achieved by implementing a completely new positioning strategy, fundamentally different from anything currently on the market.
The strategy was developed through an in-depth analysis of target audience preferences and a focus on subconscious triggers in player behavior. This innovative approach resonated deeply with the audience, driving unprecedented engagement and performance.
Icons
Case 1
Optimizing app icon with A/B testing in Google Play. The goal was to increase downloads from organic sources by enhancing the app store page conversion rate.
+48%
conversion rate
+28%
game installs
-22%
drop in CPI
Before
After
Results
A/B testing demonstrated a significant improvement in conversion rates, reaching up to +48%.
This increase was achieved by redesigning the screenshots to align with the preferences of the target audience, rather than replicating competitors’ styles, as was done previously.
The updated approach resonated better with the audience, leading to more effective engagement and higher performance.